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IVAN CARTER
DESIGN  ·  IDENTITY  ·  DALLAS
THE PRACTICE

I build identity kits for skilled trade and service businesses that have earned more than their brand reflects.

One client at a time. Built from the business outward. Not from a template inward.

The businesses I work with have been on the same corner for ten or twenty or thirty years. Their digital presence doesn't know it yet. That's the problem I solve.


Engineering background. Design training. Taste that took a long time to develop and shows in what gets left out.

CURRENTLY AVAILABLE
THE TRADE KIT
For the operator who has been at it for twenty years and whose brand doesn't know it yet.
V of V remaining
THE NIGHT KIT
For the business that answers when no one else does.
V of V remaining
THE DOCKET
For the firm that has the record and the room to prove it.
V of V remaining
Five made. Five sold. Then retired.
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"Five is the number that shows up when things get serious."
IVAN CARTER  ·  THE FIFTH  ·  EST. 2026